This site describes two kinds of work, and each has its own pricing logic. KPI coaching, which is the main subject here, is scoped to your company and quoted in writing. Marketing plans, websites and hosting come from the HVAC.Agency family and have published prices, listed below exactly as published. All prices are in Canadian dollars, and Canadian clients add GST/HST by province, or GST and QST in Quebec.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
KPI coaching: quoted in writing
KPI coaching covers the six services on this site: margin by job type, revenue per technician-hour, service-agreement economics, marketing cost per booked job, cash-flow seasonality and the monthly owner dashboard. We do not publish a price for it. Instead, you get a written quote after a first conversation.
What drives the quote:
- Number of systems. One field-service tool and one accounting file is quick. Three disconnected systems take longer to reconcile.
- Data quality. If job types and lead sources are already coded, setup is short. If not, the first month includes cleaning them up.
- Company size. More technicians and job types mean more lines to build and check.
- Review rhythm. Monthly reviews are standard. Weekly cash checks in the lean season add time.
- Who prepares the dashboard. Preparing it for you costs more than reviewing your team's version.
Remember what is not included in any quote: bookkeeping, tax returns, financial statements and tax advice. Those stay with your own CPA, and you pay them separately.
HVAC.Agency marketing plans
If you want marketing run against the KPIs on your dashboard, these are the published monthly plans:
| Plan | Price | What it includes |
|---|---|---|
| Starter | $2,998/month | Hosting and upkeep of a site built around SEO service pages; local SEO with your Google Business Profile; a basic Google and Meta ads setup; a report each month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content work, paid ads across several channels, retargeting, a CRM connection, review requests and a report every week |
| Elite | $8,998/month | All of Growth, adding video, PR outreach, one dedicated account manager, a live real-time dashboard, a strategy call each month and reports built to your spec |
How ad spend and any third-party costs are handled is confirmed in writing in your proposal. Make sure both appear there so the cost per booked job line is complete.
Websites and hosting
| Package | One-time price | Details |
|---|---|---|
| Essential | $3,500 | A custom site of 5–7 pages, delivered in 2–3 weeks; hosting and maintenance then run $149/month |
| Professional | $6,500 | 10–15 pages designed for conversion, delivered in 3–4 weeks; $249/month afterwards covers hosting, maintenance and CRO |
| Enterprise | $12,500 | No cap on pages or locations, delivered in 4–6 weeks; full management afterwards is $449/month |
Full details are on the HVAC.Agency pricing page.
The 7-day free trial
Any HVAC.Agency engagement can begin with a 7-day free trial. In that week you get an audit of your digital marketing, a check of how your website performs, an SEO analysis and a benchmark against competitors. No credit card is required, and there is no lock-in.
How to choose
A simple way to decide:
- If you do not yet know your numbers, start with KPI coaching on its own. A few months of dashboard reads will show whether marketing is even the constraint.
- If the dashboard shows marketing is the constraint, for example a high cost per booked job or too few booked jobs in the shoulder season, add a marketing plan sized to the gap.
- If your website is the weak link, a website package may come before any monthly plan.
Run the arithmetic before you sign anything. If a plan costs $4,498 a month and your average booked job leaves $420 of gross margin, it needs to produce about eleven additional booked jobs a month just to cover its own fee before ad spend. That is the kind of check we do with you on the first call.
Questions about terms are answered on the FAQ page. To get a written quote, contact us by call, text or email.
Frequently asked questions
Why don't you publish a price for KPI coaching?
Because the work varies more than a menu can show. A three-truck shop with clean exports and a twenty-truck company with three systems need very different setup. We scope it, then quote it in writing before anything starts.
Is there a contract?
There is no lock-in. The terms of any engagement, including notice, are set out in writing in your proposal.
Do prices include GST or HST?
No. Prices are in Canadian dollars. Canadian clients add GST or HST at their provincial rate.
What is in the free trial?
Seven days, free: we audit your digital marketing, test your website's performance, analyse your SEO and benchmark you against local competitors. You won't be asked for a credit card.